Complexity of the Digital Marketing Stack

Not convinced how complicated the digital marketing landscape has become? Take a quick look at Scott Brinker’s “supergraphic” that he’s been updating for the past few years:


At last count, he’s up to nearly two-thousand companies, across more than twenty categories. You can’t even properly see all the detail until you click into the image and enlarge it. Lot’s of choices, so starting on this planning exercise sooner, rather than later, is a good choice.